The fitness industry has witnessed significant transformations with an emphasis on personalized customer experience and streamlined operations. To keep up with the rapid scaling, a CRM (Customer Relationship Management) is crucial as they enhance member satisfaction and business growth. 

According to verifiedmarketresearch, the gym crm market was valued at $16.88 billion in 2024, and is expected to touch $38.05 billion by 2032, growing at a CAGR of 14.3%. 

In this guide, discover the top 7 best gym CRM software to implement in 2025, along with their features and pricing. 

What is a Gym CRM?

Unlike general CRMs, gym CRMs offer features tailored to the needs of fitness centers, such as class scheduling, membership billing, and workout tracking.

Why Fitness Businesses Need Specialized CRM Tools

• Managing Member Relationships and Retention: Tracks member progress, preferences, and feedback to enable personalized communication and foster long-term relationships..
• Streamlining Operations: To automate tasks like class bookings, billing, and attendance tracking, reduces administrative workload and minimizes errors.
• Enhancing Marketing Efforts: To run targeted campaigns, promotions, and follow-ups to attract and retain members using the marketing automation features.

Key Features to Look for in a Gym CRM

Member Lifecycle Management: Track prospects, trial sign-ups, active members, and renewals all in one place. Automations can nurture leads and remind staff of renewals, reducing churn.

Lead acquisition > lead qualification > lead nurturing > sales conversion > customer onboarding > customer engagement > retention. 

• For regular/active members: upsell & cross-sell
• For those who have gone cold: re-target & engage/churn prevention
• For those who have cancelled: win-back
• For those whose contract is ending: renewal

Class Scheduling & Booking: Allows members to book classes online while staff can manage schedules efficiently.  

Automated Billing & Payments: Recurring membership billing and payment processing. Your gym CRM should handle invoicing and send reminders on payment dates. This automation ensures steady revenue without manual billing.

Mobile Access & Apps: Should be mobile-responsive for members and staff. Trainers and front-desk staff can check in members or manage schedules on smartphones/tablets, and members can book classes from their phones.

Communication & Marketing: Features that let you send automated email/SMS campaigns, newsletters, promotions, and automated sequences (e.g. welcome series, trial expiration alerts). 

Reporting & Analytics: Dashboards that show key metrics (new sign-ups, attendance, revenue, retention). They help identify trends like member lifetime value or at-risk members which can help gym owners make data-driven decisions on classes and marketing. 

Top 6 best gym CRM software

How to Choose the Right CRM for Your Fitness Business

Selecting the appropriate gym CRM software involves assessing several factors, answer these questions first:

• What is your business size and what are your specific requirements? 
• What is your budget and how scalable is the CRM to grow with your business?
• Is the CRM user-friendly, customizable, and offers customer support? 

‍Integrations with existing tools: Check if the CRM integrates seamlessly with other software you use such as accounting or marketing platforms.

Conclusion

The fitness industry is booming and to keep up with its growth and scalability, a CRM is crucial. 

Your choice of a gym CRM software depends on your gym’s size and goals. If you’re a small business, an all-in-one platform that covers scheduling, check-in, and billing is generally the preference. For larger chains, a scalable and robust platform to handle marketing, analytics and higher volume of data is the go-to. 

Book a demo with Superleap and explore our software yourself!